Digital marketing consists of a broad spectrum of skills and strategies, from search engine optimisation (SEO) to social media marketing and data analytics. In the age of digitisation, free online digital marketing courses with certificates by Google have emerged as a leading resource to meet the growing demand for expertise in industry.
Google Digital Marketing courses are designed to cater to the learners from beginner to professional level according to their convenience, affordability and credibility. Google digital marketing certification is recognised globally, which gives learners an edge in their career growth. To know more about Free Online Digital Marketing Courses with Certificates by Google, including benefits, application process, scope and others, read the full article below.
Also Check: Online Digital Marketing Courses & Certifications
Digital marketing comprises the study of how to use digital channels such as search engines, social media, email, and websites to promote products or services. The study of Digital Marketing involves techniques like content marketing, pay-per-click (PPC) advertising, SEO, and data-driven insights to achieve marketing goals. Google Digital Marketing course focuses on all the important aspects that need to be covered so that learners can get a complete understanding of the various branches available under Digital Marketing.
We all have seen the surge in the demand for the Digital Marketing professionals after most of the companies are going online and intervening with AI. Digital Marketing Professionals make a huge difference in the growth of a company with the help of various digital channels. According to the LinkedIn report, digital marketing specialist roles are among the top 10 most in-demand jobs globally. The digital marketing industry in India alone is expected to reach ₹45,000 crores by 2025. Globally, the industry is valued at approx USD 363 billion as of 2023 and is growing at an annual rate of 13.1%. To be up-to-date with the changing trends of the business world, everyone should have an idea of how digital marketing works and Google Digital Marketing courses are helping learners to achieve this along with their busy working schedule.
Data Source: LinkedIn
Google provides several high-quality, free online digital marketing courses specially curated for learners in India. Google Free Digital Marketing courses not only enhance the knowledge but also award the learners with industry-recognised certifications upon completion.
Top Free Online Digital Marketing Course: Duration and Certification Details
Course Name | Duration | Certification |
Fundamentals of Digital Marketing | 40 Hours | Google Digital Marketing Certification |
Google Ads Search Certification | 3 Hours | Google Ads Certification |
Google Analytics for Beginners | 4-6 Hours | Google Analytics Certification |
Advanced Google Analytics | 6-8 Hours | Advanced Google Analytics Certification |
Google Ads Display Certification | 3 Hours | Google Ads Certification |
Candidates willing to pursue Top Digital Marketing Courses by Google can check the eligibility criteria and how to apply for Google Digital Marketing courses.
Application Process
Visit Google’s Digital Garage platform
Select the course you wish to enrol in.
Sign up with your Google account.
Begin the course and complete all modules to earn your certificate.
Eligibility Criteria
Open to all; no prior experience required.
Suitable for students, job seekers, professionals, and entrepreneurs.
As the Digital Marketing industry is growing exponentially, the scope and job opportunities are available across various domains. Check the scope and job responsibilities for Digital Marketing professionals below.
Versatile Career Opportunities: A digital marketing certification from Google opens job opportunities in various job profiles like SEO specialist, PPC analyst, content strategist, and social media manager.
Global Recognition: Google Digital Marketing certifications are recognised worldwide, adding credibility and edge to the candidate’s resume.
High Demand: As businesses continue to shift online, the demand for digital marketers is projected to grow exponentially.
Entrepreneurial Benefits: Aspiring entrepreneurs can leverage digital marketing skills to promote their ventures effectively.
Job Responsibilities for Certified Digital Marketers
Developing and managing online campaigns.
Analysing traffic and user engagement using Google Analytics.
Executing paid advertising campaigns on Google Ads.
Optimising websites for search engines (SEO).
Crafting engaging content for social media.
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A Digital Marketing professionals average salary ranges from 3.5 LPA to 10 LPA based on the job roles. Check the salary trends in the table below.
Digital Marketing Job Profiles: Salary Details
Job Role | Average Annual Salary (Rs.) |
Rs. 3,50,000 – Rs. 5,00,000 | |
Rs. 4,00,000 – Rs. 6,00,000 | |
Rs. 4,50,000 – Rs. 7,00,000 | |
Rs. 5,00,000 – Rs. 8,00,000 |
Source: LinkedIn, Ambition Box, Naukri and others
Along with Google Digital Marketing course, there are other top education platforms that are providing both paid and free Digital Markrting courses. Anyone can easily visit these platforms and get access of top digital marketing courses. Check the other providers in the table below.
The free online digital marketing courses with certificates by Google are a golden opportunity for anyone seeking to build or advance their career in digital marketing. With the rising importance of digital skills in the age of AI, these courses empower individuals to stay competitive and relevant. Enrol today and take the first step towards a promising future in the ever-evolving world of digital marketing.
You need to visit the provider portal and choose the digital marketing course online free with certificate by Google of your choice and start learning. As a beginner, take the fundamentals of digital marketing Google certificate to build your credentials.
Digital marketing online courses from Google are designed for beginners, meaning anyone interested in learning digital marketing is eligible for free online digital marketing courses with certificates by Google
The fundamentals of digital marketing course by Google includes 26 modules discussing online opportunities, the first steps in online success, how to build your web presence, how to plan your online business strategy and more.
Pursuing a free Google digital marketing certification will equip you with crucial skills that can land you top careers such as digital marketer, SEO specialist, content marketer and social media manager.
This can vary depending on the free digital marketing course by Google. It can range from a few hours to a few days.
Application Date:15 October,2024 - 15 January,2025
Application Date:11 November,2024 - 08 April,2025